McCain’s campaign has been floundering — looking for the right way to deliver his message. So far he has been issuing press releases and making snipes at Obama but lacks a cohesive, on-point message. He has done a pretty good job of doing that on energy but he needs to do better when it comes to taxes, Obama’s flip-flops and economics.
On taxes, McCain needs to hit back on Obama’s tax plan. Obama keeps getting away with saying he will only tax the “rich.” But his tax plan will hurt everyone — especially those in the lowest tax brackets. He plans on increasing corporate taxes which will only be passed on to consumers in the form of higher prices. He is in favor of the windfall profits tax on oil companies which, again, will only be passed on to the consumer in the form of higher gas prices. He wants to eliminate the social security cap which will effect those earning above $102,000 and has no plans to take into account the cost of living. I can tell you that $250,000 in Omaha is far different than $250,000 in Southern California, New York City or San Francisco. In those places, $250,000 is far from “rich.” Get tough McCain and start getting down and dirty.
Same goes for other economic policies. As this great article (HERE) points out, people do not see the direct correlation between a decrease in government spending and an increase in their economic situation. McCain has to put it to them in terms we can understand, i.e., McCain’s plan will increase the amount of money people will take home. Period. Obama’s plan is like Carter’s failed economic policies of the 1970s. People get that.
And finally, McCain needs to come out swinging on Obama’s flip-flops. Get dirty McCain. A friend of mine created an ad for McCain that really should be used mainly because it uses Obama’s own words against him. (HERE) What could be more powerful? I am currently working on making the ad into an actual video clip and will post it when I do. The point is, that McCain needs to define Obama while he is still out there trying to define himself and to get a little dirty. McCain can’t afford to continue to only run ads that talk about love and patriotism. While I obviously like both ideas, they simply won’t win the election for him.